Why it is Important to Keep Your WordPress Website Updated and Secure
Updates to WordPress are released often—often daily or weekly—and for good reason. Besides providing new features, core files, themes, and plugins, these updates serve many important functions. Not...
View ArticleSuccessful Marketing During Covid-19: 4 SkyRocket Client Success Stories
Covid-19 has created unprecedented times, changing everything from how we live and interact to how we do business. Throughout the global pandemic, B2B tech companies have come to reevaluate their...
View Article4 Ways to Write Like an Industry Thought Leader
Name an industry thought leader. Likely, certain people immediately come to mind. Would you expect the people in the industry you serve to consider you a thought leader? It does not happen overnight or...
View Article4 Ways Technology Solution Providers Successfully Capture Leads
Quality data capture, mobility or transaction technology? Check. Reputation as a knowledgeable and experienced technology solution provider? Check. Easy-to-navigate, responsive website? Check. If your...
View ArticleHow Long Does Inbound Marketing Take Before You See Results?
Your technology solution provider business is excited about your new digital inbound marketing strategy. You design and launch a great campaign. Maybe it’s even more than great — it’s an integrated,...
View Article4 Critical Marketing Mistakes Resellers Make
A marketing campaign that promotes the barcode and RFID solutions you provide can be a fantastic sales tool for resellers. Marketing is the best way to create awareness for your brand, and it also...
View Article7 Marketing Strategies for SMBs to Gain a Competitive Edge
For today’s small or mid-market B2B company, how your marketing strategies align with sales will be integral to your success. In fact, a study by the Aberdeen Group showed that organizations with good...
View ArticleInbound vs Outbound Marketing: The Best Strategy for POS VARs
As a value-added reseller (VAR), operating a successful business requires a savvy knowledge across a wide range of fields. First and foremost, you’re an advisor of technology solutions for point of...
View Article5 Marketing Mistakes POS and Payments Resellers Aren’t Aware They’re Making
Many point of sale (POS) and payments resellers don’t see themselves as marketing experts. Most VARs would admit marketing isn’t in their wheelhouse, and based on past experience, marketing mistakes...
View ArticleWhy an Inbound Marketing Plan Works for Retail
Only 12 to 15 percent of customers are loyal to a single retailer, but that small group of shoppers can generate between 55 and 70 percent of that company’s sales, according to the Center for Retail...
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